編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | Marketing Management( 363006021 ) |
2 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Marketing Management( 363006021 ) |
3 | 9-596-015 | Heineken N.V.: Global Branding and Advertising | Quelch, John A. | Marketing | Marketing Management( 363006021 ) |
4 | KEL319 | Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search | Jeffery, Mark;Egli, Lisa;Gieraltowski, Andy;Lambert, Jessica;Miller, Jason;Neely, Liz;Sharma, Rakesh | Marketing | Marketing Management( 363006021 ) |
5 | 9-716-402 | Amazon.com, 2021 | Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, Gabriel | Other | Marketing Management( 363006021 ) |
6 | KEL665 | Starbucks: A Story of Growth | Garthwaite, Craig;Busse, Meghan;Brown, Jennifer;Merkley, Greg | Other | Marketing Management( 363006021 ) |